A new plan for Destination Marketing

A huge congratulations to Destination Perth who recently won GOLD 🥇 in the dotCOMM Awards for its outstanding achievement in the Travel Website category. This prestigious international award recognises excellence in web creativity and digital communication, highlighting the innovation and quality behind Destination Perth’s recently launched website.

We are especially proud to hear their website visitation has been increasing rapidly, including time on the site with the “What’s on in Perth” ranking the highest over the last few months! 🤩

https://www.destinationperth.com.au/whats-on/

Last month we finalised year two of our strategic collaboration for Destination Marketing, working closely with Destination Perth.

This is to drive our unified vision across the City of Perth, City of Vincent, City of South Perth, and the Town of Victoria Park to market the inner city as a cohesive and attractive destination.

We are focused on attracting more intrastate visitors, festival-goers, sporting enthusiasts, and those visiting friends and family to boost local tourism, and to stay longer to experience the heart, soul and spirit of Perth.

This work bridges our efforts across:

➡️ Economic Development: Supporting local businesses, attracting investment, and promoting Perth as a high-caliber business and lifestyle destination.

➡️ Destination Marketing: Building a stronger, more unified brand for Perth, supporting events, and encouraging visitors to explore and stay longer.

➡️ Driving Innovation: Creatively leveraging digital platforms, social media, and storytelling to create engaging and authentic narratives about Perth.

A huge thanks to Destination Perth and our Marketing Managers for their commitment and focus on this important work.

Download our Destination Marketing Plan for 2024-2026 here.

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